Clara Villarosa

Clara Villarosa is the founder of Hue-Man Bookstores in Denver, Colorado and Harlem, New York, one of the highest earning African-American bookstores in the country from the 1980s to the 2010s. Her book, Down to Business: The First 10 Steps to Entrepreneurship for Women was nominated for an NAACP Image Award.

Villarosa founded the African American Booksellers Association.
In January 2016, she co-founded Villarosa Media with her daughters, Linda
Villarosa and Alicia Villarosa. The company focused on publishing new books from established black authors and classic books reissued in digital formats with print on demand (POD) capability. Its first published book was The Wind Is Spirit: The Life, Love and Legacy of Audre Lorde.


Villarosa opened the Hue-Man Experience Bookstore in Denver in 1984. After 16
years, Villarosa sold the Denver bookstore in 2000. She moved to New York City and opened the Hue-Man Bookstore & Cafe in Harlem featuring a large collection of books by African-American authors. The store was located near the Apollo Theatre and became the largest African-American bookstore in the country.

Alicia Villarosa

Alicia Villarosa is a writer, exercise expert and fitness instructor, specializing in Pilates. With her mother, she is the co-author of Down to Business: The First 10 Steps to Entrepreneurship for Women.

Linda Villarosa

Linda Villarosa is a contributing writer at the New York Times Magazine, specializing medicine and health inequality. She teaches journalism, Black Studies and pre-med courses at the City University of New York.